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By targeting your mailings you can send messages that are appropriate to different groups, and save money. By targeting your mailings you can send messages that are appropriate to different groups, and save money. Targeting may be as simple as choosing to send a letter only to donors with certain zip codes. It can also be made quite focused, for instance when you select more then one factor, such as both zip code and interest. You might also give some donors special--and more expensive-- treatment (such as personalization, first class postage, or higher quality materials).

All of this is quite simple to do with Basic. You can read the how-to article, Using Basic to target mailings.