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"We love the program, and donations are increasing! Our MAC-based nonprofit bought a PC to run your software, and we have no regrets."
-- Keith, Imagine That Ministries
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Survey Results

In a recent survey, more than 25% of respondents said FundRaiser Basic has directly contributed to an increase in donations!
In a recent survey of FundRaiser Basic users, 90% of respondents indicated that Basic has solved their fundraising problems!

 

First step toward successful donor relations

At that point, they purchased FundRaiser Basic. “We knew that, in addition to purchasing new software, someone needed to be specifically responsible for getting out responses to our donors. Jennifer Weiss, our database manager and in charge of donor services, took the job on, and in a few weeks, she was able to bring the response time down to twelve days,” says Caleb.

For Jennifer, the job went surprisingly easily. “I am the most computer illiterate person, but it was really easy for me. I came into the office and there were things everywhere that needed to be entered, but it all went smoothly and was fast. It was very easy.”

“Immediately, that made a difference to our ministry,” says Caleb. “We learned a very important lesson: the best place to put our development energy was into letters thanking people for their contribution or purchase. It made a night-and-day difference from simply delivering a product or sending out a tax letter at the end of the year.

“Over years, the positive trend that began with simply sending out prompt thank-you letters has continued to grow. We have built on that lesson, and have steadily increased our ability to respond in ways that let people know we are paying attention and value them,” says Caleb.

www.CrossTalk.org